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THE HOME OF DIAMONDS SINCE 1888, DE BEERS IS THE WORLD'S PIONEER OF DIAMOND PERFECTION, GUIDING INDIVIDUALS ON THEIR PERSONAL JOURNEY OF DISCOVERY. HARNESSING NATURE'S FINEST WORK OF ART, DE BEERS HAND SELECT THE RAREST NATURAL DIAMONDS, CREATING DISTINCTIVE DESIGNS, EACH AS UNIQUE AS ITS WEARER.
AT DE BEERS WE ARE IN A UNIQUE POSITION; WE ARE INVOLVED RIGHT FROM THE DISCOVERY OF DIAMONDS, THROUGHOUT THEIR JOURNEY TO BECOMING EXQUISITE PIECES OF JEWELLERY. THIS MEANS THAT EVERY DAY WE SEE FIRST-HAND HOW PRECIOUS NATURAL DIAMONDS ARE, NOT ONLY FOR THE PEOPLE WHO WEAR THEM, BUT FOR ALL THOSE THEY TOUCH ALONG THEIR WAY.
IT IS THEREFORE OUR COMMITMENT, RESPONSIBILITY AND PASSION TO ENSURE THAT EVERY DIAMOND WE DISCOVER, CREATES A LASTING POSITIVE IMPACT FOR THE PEOPLE AND PLACES WHERE THEY ARE FOUND. WE CALL THIS COMMITMENT BUILDING FOREVER AND IT SITS AT THE HEART OF EVERYTHING THAT WE DO.